Stay Connected
The Ol'New is a separate website currently under construction. As we develop this dedicated platform, we will continue to share updates about our mission here on the Bailao & Co. website.
For inquiries about our work, partnerships, or how you can support this mission, please contact us at info@bailaoandco.com
This page will evolve as our mission develops. We will share updates here about our partnerships, our presence in Labé, and our progress toward profitability. Thank you for your patience and support as we weave ancestral wisdom into modern action.
At Bailao & Co., we honor the old to create the new. Our philosophy weaves together African and Arabic ancestral knowledge with contemporary luxury—a sacred fusion that transforms how you experience wellness, beauty, and spiritual nourishment.
Every product is a testament to this balance: natural waxes sourced with intention, sacred scents that awaken the senses, nurturing teas and crystal-infused energy that protects and inspires. This is not luxury to consume, but luxury to become.
The Ol'New
The Ol'New
Not charity. Restoration. A healing sanctuary for women and children — rooted in the mountains of Labé, Guinea.
Every product sold through Bailao & Co. is part of something larger. The Ol'New is the long-term vision the brand was built to help make possible — combining ancestral wisdom, sustainable agriculture, and social infrastructure to create lasting change in West Africa.
The Vision
A safe haven for women and children who have experienced trauma — offering not just shelter, but a genuine path forward. This modern African-inspired sanctuary will provide:
- Safe, eco-conscious housing and maternal clinics
- Holistic education, wellness, and entrepreneurial training
- Organic farming — shea, honey, beeswax, herbs, teas
- Job creation and economic self-sufficiency for women
- A future-forward wellness retreat centre
How It Works
Local agriculture & production → Export to Europe → Sold as premium traceable goods → Profits reinvested into social infrastructure
20% of all profits from Bailao & Co. support women-led initiatives across Africa. 15% directly sustains The Ol'New.
This is not charity. It is restoration. Regeneration. A new-old way forward.
Why This Matters
Bailao & Co. was built as a response to burnout culture — and The Ol'New is its deepest expression. The same ancestral practices that sustain our products and retreats are the foundation of what we are building in Guinea. When you buy a Bailao candle, book a retreat, or share our story, you are part of this.
Visit theolnew.com →